The internationalisation process of the firm
Within our traditional studies on the internationalisation process of the firm we investigate the large and complex multinational organisation by adopting process theories from the organisation literature. We critically scrutinise the role of “experience”, which has been assumed to be a factor of significant importance in traditional research. In parallell we also deal with the challenge of re-entry into unstable markets.
Furthermore we re-investigate the pattern of internationalisation events of the firm, which is driven by the observation that small emerging-market firms tend to internationalise with higher pace than what is usually assumed. We also study internationalisation in Africa, which represents a geographic and cultural area that has been neglected in received research. Another research area of interesest is with the internationalisation and digitalisation within the computer fame industry.