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Att: Charlotta Bay
S-751 20 UPPSALA
Ekonomikum, Kyrkogårdsg. 10, ingång C
Charlotta Bay’s dissertation "Making Accounting Matter" is concerned with the so called “financialization of everyday life”: a world wide phenomenon which defines the increasing influence of capital markets on ordinary household behaviours. This tendency might be observed in more or less intentional attempts to change people’s habits and attitude towards their own private finances, such as their savings, insurances, pensions, mortgages. However, people do not walk into this role ready made. In order to become financially capable, people must be given means and tools of becoming just that. They need to go through a transformation in which they are educated how to think, act and appreciate life according to financial terms. Charlotta’s dissertation explores different educational attempts aiming at equipping everyday people with this financial capability. Three activities are spotted – a government initiated financial education programme; a makeover TV-programme (The Luxury Trap); and the telemarketing strategies of a pension insurance company – investigating how they try to actively shape and change people’s habits and attitudes towards their own private economy.