Mikael Gidhagen

Mikael Gidhagen

Kontaktuppgifter

Företagsekonomiska institutionen

Epost: mikael.gidhagen@fek.uu.se

Telefon:
+46 18 4711397
Besöksadress:
Ekonomikum, Kyrkogårdsg. 10, ingång C
Postadress:
Box 513
751 20 UPPSALA

Mikael Gidhagen is a lecturer at Uppsala University's Department of Business Studies where he teaches and does research in marketing, with a particular focus on service logic, service management and relationships.

Biografi

Research Focus

Mikael's primary research interests concern marketing and relationship management from a service logic perspective. His dissertation focused on critical business episodes and their impact on business relationship development in a financial services setting. Mikael’s ongoing research projects consider the changing roles of actors – firms and individuals – in value creation in online communities, with a focus on the video game industry; resuming business, reconfiguring resources and reactivating relationships, building on cases from the mining industry; and the digitalization of insurance services, the issue of trust, and the use of web-based applications. He has published in Managing Service Quality, International Journal of Bank Marketing, Journal of Professional Services Marketing, Journal of Customer Service in Marketing & Management, Nordisk Försäkringstidskrift, and in several book chapters and conference proceedings.

 

Expert Areas
Mikael’s main areas of expertise are service logic and service management, financial services and business relationship management.

 

Consultancy
Mikael’s knowledge and expertise have come to use in a number of short-term consultancy services for e.g. Ericsson AB, Ekonomistyrningsverket, Arbetsförmedlingen, The City of Uppsala, Attendo, IPF and Svenska Försäkringsföreningen, most of them being in the format of one-day seminars. Mikael has also lectured and worked as a thesis supervisor at the Mälardalen University for varying periods of time.

 

Reviewer Position
Mikael has held the position of reviewer of several academic journals and books in marketing.

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Publikationer

  • Gidhagen, M., Havila, V., Medlin, C. (2016). Rejoining place to business network. I NoRD 2016 Proceedings NoRD 2016 DiVA
  • Gidhagen, M., Havila, V., Medlin, C. (2016). The Potence of Resource Potential when Envisioning Business. I IMP Asia in Africa 2016 IMP Asia 2016 DiVA
  • Gidhagen, M., Havila, V. (2016). From Business Remains to Reactivated Relationships.I Peter Thilenius, Cecilia Pahlberg, Virpi Havila (red.) Extending Business Network Approach. London:Palgrave Macmillan, 269-282 DiVA
  • Gidhagen, M. (2016). Envisioning Potential Value Creation through Managing Resource Becoming. I What's ahead in business research 26th Annual Conference of the European-Association-for-Research-on-Services (RESAR), Naples, ITALY, SEP 08-10, 2016 DiVA
  • Röndell, J., Sörhammar, D., Gidhagen, M. (2016). Co-governance in the consumer engagement process: facilitating multi-beneficial value creation. Journal of Strategic Marketing, 24(3-4): 327-345 DiVA

Artiklar (7)

  • Röndell, J., Sörhammar, D., Gidhagen, M. (2016). Co-governance in the consumer engagement process: facilitating multi-beneficial value creation. Journal of Strategic Marketing, 24(3-4): 327-345 DiVA
  • Gebert Persson, S., Gidhagen, M. (2013). Faktorer som påverkar kommunikation och distribution av finansiella tjänster via Internet. Nordisk försäkringstidskrift(2) DiVA
  • Gidhagen, M., Gebert Persson, S. (2011). Determinants of Digitally Instigated Insurance Relationships. International Journal of Bank Marketing, 29(7): 517-534 DiVA
  • Gidhagen, M., Persson Ridell, O., Sörhammar, D. (2011). The Orchestrating Firm: Value Creation in the Video Game Industry. Managing Service Quality, 21(4): 392-409 DiVA
  • Gidhagen, M. (2003). Försäkringsrelationen – nyckeln till upplevd kvalitet i sanningens minut. Nordisk Försäkringstidskrift (NFT), 84(2): 191-197 DiVA
  • Gidhagen, M., Thunman, C. (1999). Improving Banking Relationships with Small Companies. Journal of Professional Services Marketing, 18(1): 65-75 DiVA
  • Gidhagen, M., Thunman, C. (1998). Forskning om marknadsföring i försäkringsbranschen. Nordisk Försäkringstidskrift, 79(1): 53-58 DiVA

Böcker (1)

  • Gidhagen, M. (2002). Critical Business Episodes: The Criticality of Damage Adjustment Processes in Insurance Relationships. DiVA

Kapitel (4)

  • Gidhagen, M., Havila, V. (2016). From Business Remains to Reactivated Relationships.I Peter Thilenius, Cecilia Pahlberg, Virpi Havila (red.) Extending Business Network Approach. London:Palgrave Macmillan, 269-282 DiVA
  • Gebert Persson, S., Gidhagen, M., Lundberg, H. (2015). Webbaserade tjänster och förtroende – vardagsmat för banker, utmaning för försäkringsbolag?.I Peter Öhman, Heléne Lundberg (red.) Trovärdighet och förtroende i ekonomiska relationer. Lund:Studentlitteratur DiVA
  • Gidhagen, M. (2013). Tjänstelogik i modern marknadsföring.I Pahlberg, Cecilia och Anna Bengtson (red.) Marknadsföring - så mycket mer än reklam. Lund:Studentlitteratur DiVA
  • Johansson, N., Kaiserlidis, L., Gidhagen, M. (2005). Analysing Service Recovery in an IT-based Service Setting.I Peter Thilenius and Amjad Hadjikhani (red.) Studies in Business Networks: Some Thoughts on IT and Internationalization. Västerås:Mälardalens högskola, Ekonomihögskolan, 137-153 DiVA

Rapporter (2)

  • Jansson, J., Gebert Persson, S., Ågren, K., Gidhagen, M., Sörhammar, D. (2015). I besökarens fotspår: Pilotstudie av besöksnäringen i Uppsala län. DiVA
  • Röndell, J., Gidhagen, M., Sörhammar, D. (2013). Försäljningsprocesser som kunskapsgenerering: Konceptuella insikter och praktiska utsikter. DiVA

Konferenser (24)

  • Gidhagen, M., Havila, V., Medlin, C. (2016). Rejoining place to business network. I NoRD 2016 Proceedings NoRD 2016 DiVA
  • Gidhagen, M., Havila, V., Medlin, C. (2016). The Potence of Resource Potential when Envisioning Business. I IMP Asia in Africa 2016 IMP Asia 2016 DiVA
  • Gidhagen, M. (2016). Envisioning Potential Value Creation through Managing Resource Becoming. I What's ahead in business research 26th Annual Conference of the European-Association-for-Research-on-Services (RESAR), Naples, ITALY, SEP 08-10, 2016 DiVA
  • Gidhagen, M. (2015). Reconfiguring Dormant Resources in Resumed business: A2A Value Creation in a Mining Context. I Proceedings of the 2015 Naples Forum on Service 2015 Naples Forum on Service, Naples, Italy DiVA
  • Gebert Persson, S., Gidhagen, M. (2015). Using online insurance services: a matter of trust, technology – or the relationship?. I ICRM 2015 Proceedings ICRM 2015, Helsinki, Finland DiVA
  • Bengtson, A., Gidhagen, M., Havila, V., Poblete, L. (2015). Corporate acquisitions and Reactivation of Business Relationships: The importance of relationship infrastructure. I Proceedings of the 31st IMP Conference, Kolding, Denmark, 2015 31st Annual IMP Conference, Kolding, Denmark, 25-29 August DiVA
  • Gidhagen, M., Sörhammar, D., Röndell, J. (2015). Modern Media and the Role of the Dialogue for External Effectiveness. I Proceedings of the 2015 Naples Forum on Service 2015 Naples Forum on Service, Naples, Italy DiVA
  • Gidhagen, M., Havila, V., Medlin, C. (2015). Reconfiguring Resources when Resuming Business. I ANZMAC 2015 Proceedings 2015 ANZMAC Conference, Sydney, Australia, 30 November - 2 December DiVA
  • Gebert Persson, S., Gidhagen, M., Sallis, J., Lundberg, H. (2014). The use or non-use of an online insurance service. I Proceedings of the 47th Academy of Marketing Conference, Bournemouth, UK 47th Academy of Marketing Conference, Bournemouth, United Kingdom DiVA
  • Gidhagen, M., Havila, V., Christopher J., M. (2014). Activating Dormant Resources: Two cases of business reconfiguring. I IMP Asia Conference 2014 6th IMP Asia Conference 2014, Bali, Indonesia, 7-10 December DiVA
  • Gidhagen, M., Havila, V. (2014). Resuming Ended Business Relationships: The Impact of Relationship Remains. I Proceedings of the 30th IMP Conference, Bordeaux, France 2014 30th IMP Conference, Bordeaux, France, 4-6 September DiVA
  • Gidhagen, M., Havila, V., Medlin, C. (2014). Business closure – what’s next? Two cases of reconfiguring business networks. I 8th Nordic Workshop on Relationship Dynamics (NoRD 2014), Olso, 15-17 September DiVA
  • Gidhagen, M., Röndell, J., Sörhammar, D. (2013). Communities as Resource-Integrating Actors. I QUIS 13 QUIS 13 , 105-106 DiVA
  • Gidhagen, M., Havila, V. (2013). Resuming Terminated Relationships: The Impact of Relationship Remains. I EMAC 2013 Proceedings EMAC 2013 DiVA
  • Gidhagen, M., Röndell, J., Sörhammar, D. (2013). The Online Community as a Vehicle for Mutually Beneficial Value Creation. I The 2013 Naples Forum on Service, Proceedings The 2013 Naples Forum on Service DiVA
  • Gidhagen, M., Havila, V. (2012). The Importance of Relationship Remains?. I Nordic Workshop on Relationship Dynamics, NoRD 2012 proceedings 7th Nordic Workshop on Relationship Dynamics (NoRD 2012), Umeå, 10-12 October DiVA
  • Gidhagen, M., Persson Ridell, O., Röndell, J., Sörhammar, D. (2012). Provider Value in Reciprocal Value Creation. I AMA SERVSIG 2012 AMA SERVSIG 2012, Helsinki, Finland DiVA
  • Gidhagen, M., Gebert Persson, S. (2010). Digitally instigated relationship dynamism in insurance relationships. I NoRD 2010 proceedings Nordic Workshop on Relationship Dynamics DiVA
  • Gidhagen, M., Persson Ridell, O., Sörhammar, D. (2010). From Firm to Blurred: The Service Logic Effect on Firm Boundaries: The Case of Orchestrating Value Co-Creation in the Video Game Industry. I AMA SERVSIG 2010 AMA SERVSIG 2010, Porto, Portugal DiVA
  • Gidhagen, M., Havila, V. (2005). The Significance of Critical Business Episodes: Internal and External Criticality. I 34th EMAC Conference Proceedings, Milano 34th EMAC Conference, Milano, Italy, 24-27 May , 6- DiVA
  • Gidhagen, M. (2002). Criticality of Critical Episodes in Long-Term, Low-Frequency Relationships. I 2nd Nordic Workshop on Relationship Dissolution, September 20-22, 2002 Visby, Sweden DiVA
  • Gidhagen, M. (2002). Are Critical Episodes always Critical to a Stay-or-Switch Decision?. I QUIS 8 : quality in service : crossing borders The 8th International Research Conference on Service Quality (QUIS 8), Victoria, British Columbia, Canada, June 11-14, 2002. DiVA
  • Gidhagen, M. (2001). Critical Episodes in Corporate Insurance Relationships: The Paperpulp Case. I Proceedings of the 17th Annual IMP Conference, Oslo, Norway, September 9-11, 2001 DiVA
  • Gidhagen, M. (1998). Relationship Management in Insurance Marketing. I EDEN Seminar on Managerial Issues in Marketing DiVA
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