Digital innovation for sustainable consumption

Retailers have previously used consumer's actual choices and attitude measurements to predict consumers´ sustainable shopping behaviour. However, it has been shown that more tangible strategies and equipment are needed to maintain consumers' sustainable behaviour when buying groceries. Digital systems can be a way to help consumers make sustainable decisions regarding the consumption of groceries. In this project, the aim is to examine how digital system designed for the consumer's use can help the consumer to be more sustainable in their purchase decisions. The project is financed by the Graduate School of sustainable development, Campus Gotland.

For more information, please contact Anna-Carin Nordvall