Uppsala students participated in L'Oréal Brandstorm 2020 Nordic Final


Despite the ongoing Coronavirus pandemic, Uppsala students Rafael Czeszejko, Sofia Öfverström and Xin Weng from the Master’s Programme in Business and Management participated in the Nordic Final round of the L'Oréal Brandstorm 2020 competition.  

The competition was held online by L'Oréal’s Nordic HQ in Copenhagen on May 11. 

The topic of this year is “Build a Plastic-less Future in the Beauty Industry”, and Rafael, Sofia and Xin proposed an innovative “More-with-less” box to reduce the plastic filling currently used in the delivery box in online shopping. In the style of innovation fair, they were required to pitch their idea in 5 minutes to three groups of juries and they have another 5 minutes to answer their questions. 

L'Oréal juries were greatly impressed by Rafael, Sofia and Xin’s innovation, and congratulated for thinking outside the box and tackling a critical issue presented in the increasingly popular e-Commerce distribution chain. 

Faculty advisor: Pao Kao